David Clark of Omaha is a student of persuasion. He was nice enough to share his thoughts about the subject of schemias.(See my last blog entry) David is writing a book called “The Trial Rhetoric of Gerry Spence” which is to be published by Simon & Schuster. If you are like me, you’ll have a reminder to buy it when it’s available. He has allowed me to publish his E-mail to me which I think you’ll find very interesting and helpful. …
Sara Gordon, a law professor in Nevada, published a very informative article titled “Through the eyes of Jurors: The Use of Cognitive Psychology in the Application of the “Plain Language” Jury Instructions.” In the article she discusses how people process information and the role of “Schema’s” in doing so. Her explanations have application to trial lawyers. Here are some of Professor Gordon’s comments for you to consider. A “schema” is a cognitive framework or concept that helps individuals organize and interpret information. …
Neuro Linguistic Programing (NLP) is the study of a way of thinking, language and behavior. “Neuro” refers to the way you filter and process your experiences through your senses. “Linguistic” refers to the way you interpret your experiences through language.”Programming” refers to the way you code your language and behavior into your own personal actions and thinking. One of the concepts in NLP is that of perspective. That is putting yourself in somebody else’s shoes. There are three primary positions in NLP: the…