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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
ADVICE FROM THE NEW YORK TIMES

ADVICE FROM THE NEW YORK TIMES

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This Sunday’s New York Times had a few thoughts I want to share with you. The first deals with negotiation. In an article about President Obama’s attempts to negotiate with Speaker Boehner, Richard Thaler was noting that Boehner just wasn’t in a position of sufficient power to deliver promises and wrote: “A valuable principle of negotiation is to ‘never bargain with someone who does not have the powerto say yes’” How true that is. Think of the mediations you may have…

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Yes, 50 Scientifically Proven Ways To Be Persuaive

Yes, 50 Scientifically Proven Ways To Be Persuaive

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I recently read a review about this book which is written in an attempt to focus on persuasion as a science. Much of this material we know from other research but here are a few example from the book. 1) Social Proof – People look outside themselves to justify their actions. You can persuade individuals by highlighting what a majority of people do about something or believe about a matter. 2) For those acting in a socially desirable way, there needs to be praise…

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THINGS TRIAL LAWYERS SHOULD LEARN FROM RESEARCH

THINGS TRIAL LAWYERS SHOULD LEARN FROM RESEARCH

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Whenever I’m faced with some statistical evidence offered in opposition to an issue in my case, I think about the conclusions from a survey done in 1936. A well-known magazine of that era, The Literary Digest, had funded a national poll in order to predict the outcome of the presidential race between Roosevelt and Landon. The names of the people who were to be polled were taken from telephone listings and automobile registration lists. A very large number of people,…

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