PRINCIPLES OF PERSUASION
Edward Burkley and Darshon Anderson published an informative article “Using the Science of Persuasion in the Courtroom” in Persuasion Research. Among the research conclusions they discussed where these. Research showed that if people who are asked to think of reasons to support a position and have difficulty generating ways to do so, they are likely to perceive the idea as a bad idea. Therefore, the authors say, by asking the jury to think of some ways (no more than three…