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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
SOME BRIEF THOUGHTS ABOUT CROSS EXAMINATION

SOME BRIEF THOUGHTS ABOUT CROSS EXAMINATION

Good cross examination usually begins, not at trial, but with discovery.   This is particularly true in connection with depositions. Much of our cross examination resource involves our depositions. The mistake most lawyers make is that they are not thinking about the jury when they are deposing a witness, they are thinking about motions and the witness. Lawyers tend to think that the witness is the audience but in fact the real audience is a jury which has not yet been…

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PRINCIPLES OF ADVERTISING APPLIED TO TRIAL

PRINCIPLES OF ADVERTISING APPLIED TO TRIAL

I saw an add by Ken Hardison for PILMMA, a marketing firm for lawyers, that made a whole lot of sense to me if I were advertising. As I thought about it, it occurred  to me the same fourteen principles outlined in the advertisement really apply to trials. Here are the principles: 1. Who is your target audience? When we try cases we need to think about who are jurors are and what they want or expect. He says: “research…

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EVIL MOST OFTEN OCCURS IN THE DARK – THE EVIL OF SECRECY IN OUR JUDICIAL SYSTEM

EVIL MOST OFTEN OCCURS IN THE DARK – THE EVIL OF SECRECY IN OUR JUDICIAL SYSTEM

Over the past 25 or 30 years my policy was to reject confidentiality as an imposed condition of settlement. Our settlement agreement memorandum contained the following language: “Neither the plaintiff nor his or her attorneys agree to any secrecy confidentiality restrictions regarding any aspect of this case or settlement. It is understood that nothing shall be considered secret or confidential regarding this case or settlement.” Over the years I have been questioned regarding this policy not just by defense attorneys…

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