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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
SWIMMING WITH THE SHARKS

SWIMMING WITH THE SHARKS

In 1981 in the American Journal of Nursing published an article by Voltaire Cousteau he titled: “How to Swim with the sharks: A primer.” The author died in Paris in 1812. Apparently he was an ancestor of the modern Cousteau and this article was written for the benefit of sponge divers. It was previously translated from French and reprinted in 1973 in a medical journal. While  it was written for a different audience I kept it because it seemed to…

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MORE RANDOM IDEAS TO THINK ABOUT

MORE RANDOM IDEAS TO THINK ABOUT

As I sort through  the materials I’ve accumulated over more than fifty years of law practice I continue to find ideas that might be of interest to others. Nothing profound here, but maybe you’ll find it worth reading. Here are the latest selections. Communication For a lot of years I kept the following as a reminder about all you had to know in conducting a direct examination of a witness or interviewing a client or witness. Rudyard Kipling wrote: “I…

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SOME THOUGHTS ABOUT MOTIVATION & SUCCESS

SOME THOUGHTS ABOUT MOTIVATION & SUCCESS

In sorting through my files to organize and to decide what goes to recycle I’ve selected some things I’ve saved over the years to share with you.  I’ve spent a lot of years reading material in the area of advertising, sales and human psychology. Industry has spent millions studying marketing, advertising  and decision making with much of  it available to us as trial lawyers. We are in the profession of persuasion for others and the material can be helpful. Here…

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