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Month: October 2015

LEARNING A LESSON FROM THE 15 SECOND DIGITAL AD

LEARNING A LESSON FROM THE 15 SECOND DIGITAL AD

Ashley Parker in the October 5th edition of the New York Times wrote an article entitled Digital Ads Sell Candidates and Causes in 15 second Bursts.” She writes: “Fifteen seconds is not a lot of time in this world of political advertising to make a compelling statement or share a riveting candidate story. But in the attention – deficit era of politics, with voters consuming more and more news on mobile devices, campaigns and the groups supporting them are devoting significant resources…

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