PRINCIPLES OF ADVERTISING APPLIED TO TRIAL
I saw an add by Ken Hardison for PILMMA, a marketing firm for lawyers, that made a whole lot of sense to me if I were advertising. As I thought about it, it occurred to me the same fourteen principles outlined in the advertisement really apply to trials. Here are the principles: 1. Who is your target audience? When we try cases we need to think about who are jurors are and what they want or expect. He says: “research…