Yes, 50 Scientifically Proven Ways To Be Persuaive
I recently read a review about this book which is written in an attempt to focus on persuasion as a science. Much of this material we know from other research but here are a few example from the book. 1) Social Proof – People look outside themselves to justify their actions. You can persuade individuals by highlighting what a majority of people do about something or believe about a matter. 2) For those acting in a socially desirable way, there needs to be praise…