FRANK LUNTZ’S BOOK “WIN”
I’ve just finished reading Fank Luntz’s new book Win, the key principles to take your business from ordinary to extraordinary by Dr. Frank I.luntz. Luntz wrote the book Words that Work that every trial lawyer should read. Here are a few of the things I thought worth sharing. He quotes Notre Dame football coach Lou Holtz: “I don’t think God put us on this earth to be ordinary. Life is 10% what happens to you and 90% how you respond…