“keep it simple”isn’t just some meaningless slogan
In 2006 a Princeton psychologist published an paper involving a study he conducted regarding simplicity of words used. The article Consequence of Erudite Vernacular Utilized Irrespective of Necessity reported on the use of complicated language and big words as to the impression formed by the person reading them. His study concluded that people whouse big words and complicated language simple words would be sufficient are seen as less intelligent then those who use a more basic vocabulary. It turned out…