Framing issues in trials

Karl Rove brought to perfection for the Bush administration the framing of actions in a way they would be receptive. For example "The Clean Air Act" allowed businesses to pollute. The "Healthy Forest Act" allowed the logging industry to clear cut indiscriminately. The proposed "Clean Ocean Act" would allow free oil drilling with the potential to pollute our waters. George Lakoff, professor of linguistics at the University of California, Berkeley, has written extensively about framing and metaphors. We know, as trial lawyers, the importance of how we frame our case and the issues in our case. The way we present them and label them has a great deal to do with their acceptance.

About Paul Luvera

Plaintiff trial lawyer for 50 years. Past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member American Board of Trial Advocates, American College of Trial Lawyers, International Academy, International Society of Barristers, member of the National Trial Lawyers Hall of Fame & speaker at Spence Trial College
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