THE POWER OF ANCHORING IN TRIAL
Most attorneys who work in civil litigation are familiar with the “anchoring effect,” and know that suggesting a number has an influence on damages. Numerous studies have shown that the amount of a juror’s damages decision is strongly affected by the number suggested by the plaintiffs’ attorney, independent of the strength of the actual evidence. Research has repeatedly demonstrated that, independent of the evidence, asking for more in trial raises the chance of getting more on the verdict form. And the…