Category Archives: Focus Groups

HOW TO DO FOCUS STUDIES FOR YOUR CASES CORRECTLY

Over many years of my law practice one of the most valuable things I regularly used was focus studies for my cases. I made a study about conducting them, hired difference jury consultants, with often differing ways of conducting them, and generally spent … Continue reading

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Conducting informal focus studies

I’ve written about the importance of focus studies and how to conduct them for more accurate feed back information. I’ve recently conducted three "informal" focus studies. That is, these are ones where the group is arranged by a service, the … Continue reading

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