HOW TO DO FOCUS STUDIES FOR YOUR CASES CORRECTLY
Over many years of my law practice one of the most valuable things I regularly used was focus studies for my cases. I made a study about conducting them, hired difference jury consultants, with often differing ways of conducting them, and generally spent time learning all I could about the correct way to conduct them for the most valid results. I also learned how too often “vanity” studies were done by lawyers who thought they knew how to run them and ended up with “false…