Category Archives: COMMUNICATION

LEARNING A LESSON FROM THE 15 SECOND DIGITAL AD

Ashley Parker in the October 5th edition of the New York Times wrote an article entitled Digital Ads Sell Candidates and Causes in 15 second Bursts.” She writes: “Fifteen seconds is not a lot of time in this world of political advertising … Continue reading

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A MIXED SOUP OF IDEAS

Projecting Power In a short piece “how to project power” writer Malia Wollen quotes social psychologist Deborah Gruenfeld at Stanford University: “keep your limbs away from your body.” She says some research shows people posed in expensive postures feel more … Continue reading

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LEGAL IMPLICATIONS OF AN APOLOGY

I was recently sent an article about the effect of apology by a journalist from the BBC which was interesting. The failure to make an apology has as  serious consequences as making one does. For  example, a bad, or delayed or … Continue reading

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