Category Archives: COMMUNICATION

WHY STORY TELLING IS SUCH A POWERFUL TRIAL LAWYER’S TOOL

By now every trial lawyer has been told or has read about the importance of storytelling. Too often this kind of advice is the sort of thing we hear and read about repetitively but don’t internalize or accept as being … Continue reading

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WHAT TRIAL LAWYERS CAN LEARN FROM DONALD TRUMP

No, I’m not talking about politics. I’m talking about communication tactics employed by Donald Trump. Omaha Nebraska jury consultant David Clark and I have engaged in an exchange of emails over a  long period of time about the general subject of … Continue reading

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WE SIMPLY ARE NOT THE RATIONAL INTELLECTUALS WE THINK WE ARE

This Sunday’s New York Times article about a Texas candidate for the state board of education is an illustration about how human beings really make decisions and then justify them. Mary Lou Bruner, a 68 year old former kindergarten teacher, is running … Continue reading

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