Category Archives: COMMUNICATION

THE CURSE OF THE DRAGON & ADMITTING I MADE A MISTAKE

I admit I make a mistake by relying upon Dragon diction and failing to monitor the dictated material. The result: embarrassing substituted words like “heirs” when I mean “errors” and lots of them, It was negligent of me and I … Continue reading

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TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising  agency Ogilvy & Mather and what he has to say about successful … Continue reading

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TWO IMPORTANT CONCEPTS: ANCHORING & THE MIND-BODY CONNECTION

In a very general sense “anchoring” refers to a connection between two things or ideas. It is widely used in marketing in a variety of ways. For example anchoring is involved in the practice of using one high priced product … Continue reading

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