Category Archives: COMMUNICATION

TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER

In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising  agency Ogilvy & Mather and what he has to say about successful … Continue reading

Posted in COMMUNICATION | Leave a comment

TWO IMPORTANT CONCEPTS: ANCHORING & THE MIND-BODY CONNECTION

In a very general sense “anchoring” refers to a connection between two things or ideas. It is widely used in marketing in a variety of ways. For example anchoring is involved in the practice of using one high priced product … Continue reading

Posted in COMMUNICATION | Leave a comment

COMMENCEMENT SPEAKER ADVICE APPLIES TO TRIAL LAWYERS

We’ve just returned from a twenty one day Four Seasons tour of some 25,000 miles of  flying to to seven  countries  around  the world. As a  result, I’ve  neglected this blog, but I’m back to work even if jet lagged. … Continue reading

Posted in COMMUNICATION | Leave a comment