- PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT
- ADVICE ABOUT BEING A BETTER ADVOCATE
- “TIMID SALESPEOPLE HAVE SKINNY KIDS” – LEARN HOW TO ASK FOR THE VERDICT
- WE FORGIVE MISTAKES BUT PUNISH SINFUL CONDUCT
- CONSIDER A SETTLEMENT CHECKLIST TO AVOID MISTAKES
- ARE YOU A “WHACK A MOLE” TRIAL LAWYER?
- “In the spring of 1971, I met a girl” LESSONS OF GREAT STORY TELLING
- LESSONS FROM ONE OF AMERICA’S GREATEST TRIAL LAWYERS – EARL ROGERS
- TWO BOOKS ABOUT COMMUNICATIONS WITH IDEAS YOU SHOULD CONSIDER
- THE DEVIL MADE ME DO IT OR REFUSING TO TAKE RESPONSIBLITY
- BASIC TORT DEFENSES
- DEALING WITH THE DEFENSE “IT WOULD HAVE HAPPENED NO MATTER WHAT WAS DONE”
- TRIAL LESSONS FROM A RECORD VERDICT OUTCOME
- TWO IMPORTANT CONCEPTS: ANCHORING & THE MIND-BODY CONNECTION
- OUTLINE FOR DIRECT EXAMINATION OF PLAINTIFF HUMAN FACTORS EXPERT
- WHAT DO YOU DO WHEN THE WHEELS BEGIN TO FALL OFF YOUR CASE?
- COMMENCEMENT SPEAKER ADVICE APPLIES TO TRIAL LAWYERS
- HOW DO YOU EVALUATE DAMAGES FOR A CHILD SHOULDER DYSTOCIA CASE?
Category Archives: COMMUNICATION
In 1985 David Ogilvy wrote a book Ogilvy on Advertising which became a classic encyclopedia about successful advertising. Ogilvy was the founder of the famous New York advertising agency Ogilvy & Mather and what he has to say about successful … Continue reading
In a very general sense “anchoring” refers to a connection between two things or ideas. It is widely used in marketing in a variety of ways. For example anchoring is involved in the practice of using one high priced product … Continue reading
We’ve just returned from a twenty one day Four Seasons tour of some 25,000 miles of flying to to seven countries around the world. As a result, I’ve neglected this blog, but I’m back to work even if jet lagged. … Continue reading