Category Archives: Advocacy

ASSORTMENT OF NOTES & IDEAS

I was reviewing a stack of material I had put aside to read when I had time and having done so, thought I’d share some of them,  even though they are not organized in any particular order. Here they are: … Continue reading

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MARK D. SWENDSEN, SR & THE SECRETS OF SELLING DONALD TRUMP

My friend Mark D. Swendsen, Sr. and I share ideas about communication, including those dealing with politics. Mark has been a California attorney for four decades and a former hostage negotiator. He has published books and lectured on the law, including … Continue reading

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BETRAYAL, NOT MISTAKE, IS THE ESSENTIAL MESSAGE FOR WINNING NEGLIGENCE CASES

I have written frequently about the importance of a message of betrayal in negligence cases, especially medical malpractice. But, I continually see lawyers presenting their cases as a mistake. They present a case involving an error, a mistake or a … Continue reading

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