Category Archives: Advocacy

MARK D. SWENDSEN, SR & THE SECRETS OF SELLING DONALD TRUMP

My friend Mark D. Swendsen, Sr. and I share ideas about communication, including those dealing with politics. Mark has been a California attorney for four decades and a former hostage negotiator. He has published books and lectured on the law, including … Continue reading

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BETRAYAL, NOT MISTAKE, IS THE ESSENTIAL MESSAGE FOR WINNING NEGLIGENCE CASES

I have written frequently about the importance of a message of betrayal in negligence cases, especially medical malpractice. But, I continually see lawyers presenting their cases as a mistake. They present a case involving an error, a mistake or a … Continue reading

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JURY SELECTION AND THEME IDEAS FROM ERIC OLIVER

Eric Oliver is a long time friend and a very experienced jury consultant. http://www.eric-oliver.com/  He wrote an article about communications  “Heard Mentality.” Some of the observations Eric made are important to remember in our practice and are summarized below: Jurors … Continue reading

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