Category Archives: Advocacy

THE OBJECTIVE OF OUR ADVOCACY

When is the last time you have given real thought to the real purpose behind our advocacy for our plaintiff clients? I don’t remember what the case was about or what the outcome, but I remember how I felt after … Continue reading

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LESSONS ABOUT THE ESSENTIAL REQUIREMENT OF SIMPLICITY

I’ve written and lectured for many years about the essential concept of simplicity in trying lawsuits. Extensive research has demonstrated repeatedly that the message must be simple and consistent. The rule of three, that is that lists should not be … Continue reading

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THE PSYCHOLOGY OF EMBEDDED COMMANDS

Franz Mesmer is the pen name of an attorney who has written about Neuro Linquistic Programing (NLP)┬áconcepts in trial and in sales. I’ve written about this before and his book with the provocative title “Unfair Secrets of Winning in the … Continue reading

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