Category Archives: Advocacy

LEARNING HOW TO TELL OUR TRIAL STORY FROM TELEVISION

Those who read my blog know I am a huge fan of the website The Jury Expert: www.thejuryexpert.com.   This month one of the articles is “What Television Can Teach us about Trial Narrative” by Richard Gabriel. The author points to research about … Continue reading

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THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS

Several years ago I came across a book with the unusual title “Unfair Secrets of Winning in the Law with NLP” by Franz Mesmer. As a long time  student of Neuro Linguistic Programming I bought the book and studied it … Continue reading

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PRINCIPLES OF A GREAT TRIAL

Jim Perdue Sr is a Texas trial lawyer who has a fifty year history of great plaintiff trial work. We are friends through our membership in the Inner Circle of Advocates. He has published books, videos and articles about trial … Continue reading

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