Author Archives: Paul Luvera

A TRIAL IS A MORALITY PLAY

The December 2016 issue of The Jury Expert  http://www.thejuryexpert.com/2016/12/making-it-moral-how-morality-can-harden-attitudes-and-make-them-more-influential/  features an article by Andrew Luttrell: “Making it Moral: How Morality can Harden Attitudes and Make Them More Influential.” The article brought to mind the writings of Professor George Lakoff. Professor of cognitive … Continue reading

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CONDUCTING FOCUS GROUP STUDIES CORRECTLY

One year ago, in January 2016, I wrote about correctly conducting focus groups. http://plaintifftriallawyertips.com/how-to-do-focus-studies-for-your-cases-correctly I recommended an article from Trial Magazine by attorneys Philip H Miller and Paul J sculptor. Over my fifty years as a trial lawyer I have been involved … Continue reading

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SEEING IS BELIEVING

The Jury Expert www.thejuryexpert.com  this month published an important article by Jason Barnes, an experienced jury consultant,  titled “Graphics Double Comprehension.” My strong belief in the importance of great graphics  in trial is supported by this article which I recommend. Here are … Continue reading

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