Author Archives: Paul Luvera

PLAINTIFF’S SHOULD ALWAYS START BY ATTACKING THE DEFENDANT

I’ve written about this before, but I still have plaintiffs lawyers who express doubt about the rule that a plaintiff should always start their case by attacking the defendant. Some years ago Lawyers Weekly published an article by Elaine McArdle … Continue reading

Posted in Tactics, Trial | Leave a comment

ADVICE ABOUT BEING A BETTER ADVOCATE

An analogy is generally defined as the act of comparing two things that are alike. A metaphor is a figure of speech in which a term or phrase is applied to something which is not literally applicable in order to … Continue reading

Posted in Advocacy | Leave a comment

“TIMID SALESPEOPLE HAVE SKINNY KIDS” – LEARN HOW TO ASK FOR THE VERDICT

The late sales motivational speaker, Zig Zigler, wrote a book: “Timid Salesman have skinny kids.”  Having the  courage and knowledge about how to close  the sale and ask  for the order is an essential  part of sales. In sales it’s … Continue reading

Posted in Argument | 1 Comment