Author Archives: Paul Luvera

THE “GOLDEN MOMENT” ACCORDING TO JIM McELHANEY

An article written by James W. McElhaney in 2004 was recently called to my attention. McElhaney is a wonderful teacher of solid trial techniques and a long time writer for the ABA Journal about communication in trial. This article was titled … Continue reading

Posted in Advocacy | Leave a comment

GEORGE LAKOFF ADVICE FOR PLAINTIFF TRIAL LAWYERS

I’ve written about the writings of George Lakoff many times including this post: http://plaintifftriallawyertips.com/george-lakoffs-the-political-mind Lakoff is a retired UC Berkeley professor and author of many publications on linguistics and communication. He has been involved in eleven books and lectured widely. Lakoff … Continue reading

Posted in COMMUNICATION | Leave a comment

GREAT TRIAL LAWYERS ARE CONTINUAL STUDENTS

When we follow the careers of great trial lawyers we see different attitudes about learning new ideas. There are those who have a viewpoint “if it ain’t broken don’t fix it” when it comes to new ideas or research about being a … Continue reading

Posted in Trial Lawyers | Leave a comment