Author Archives: Paul Luvera

Dr. Frank Luntz is a nationally known communication expert and an adviser to the Republican Party.  His book Words that Work was an encyclopedia of the importance oof framing and the words we used to present issues. His book Win: The Key … Continue reading

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STORY TELLING AS PART OF OUR TRIAL TOOLS

Over the past few years we have been continually reminded of the importance of telling a story in presenting our cases to jurors. Most of us do not need any convincing in that regard. There are lawyers, however, that assume … Continue reading

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OPENING STATEMENTS THAT WORK

In spite of all of the writing and seminars on the subject of opening statements, too many trial lawyers maintain a wrong and overly simplistic view of this important step in the trial. Remember, the opening statement is the critical first … Continue reading

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